Last updated: June 17, 2026
INTRODUCTION
Rubicon Direct Inc ("we," "us," "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what we collect, how we use it, how we protect it, and what choices you have. By using our website or services, you consent to the practices described in this Policy.
INFORMATION WE COLLECT
We collect the following categories of information:
Identifiers: name, mailing address, email address, phone number.
Account information: utility account details and service address provided during community solar enrollment.
Communications: messages you send us through forms, email, phone calls, or SMS, including recordings of phone calls (such as third-party verification calls).
Website usage data: IP address, browser type, device information, pages viewed, and similar non-personal information collected automatically through cookies and similar technologies.
We collect this information directly from you (e.g., when you submit a form or speak with us), automatically (e.g., through cookies), and from third parties such as utility providers when needed to confirm eligibility.
HOW WE USE YOUR INFORMATION
We use the information we collect to:
Determine community solar eligibility in your utility area;
Enroll you in and administer your community solar subscription;
Apply bill credits to your utility account;
Send service notifications, appointment reminders, and account updates;
Send marketing communications where you have separately opted in;
Respond to your inquiries and provide customer support;
Comply with legal and regulatory obligations, including recorded third-party verification;
Improve our website, products, and services.
We do not sell your personal information.
SMS / TEXT MESSAGING
When you opt in to receive text messages from Rubicon Direct Inc, we use your mobile number solely to send the messages you consented to receive. Our enrollment form includes two separate, unchecked consent checkboxes:
Transactional consent: enrollment confirmations, appointment reminders, account notifications, and replies to your inquiries.
Marketing consent: program updates, promotional offers, and other marketing messages.
You may opt out of SMS at any time by replying STOP to any message, and you may reply HELP for assistance.
NO SHARING OF SMS OPT-IN DATA (CRITICAL)
No mobile information, opt-in data, or consent will be shared with third parties or affiliates for marketing or promotional purposes — period. The only exception is sharing with subcontractors that directly support message delivery (such as our SMS platform provider) or customer service. This information will not be sold, rented, or shared with any third party for their own marketing purposes under any circumstances.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies, web beacons, and similar technologies to operate and improve our website. Cookies are small text files placed on your device that help us remember your preferences, analyze website traffic, and improve the user experience. We may also use third-party analytics providers who use cookies to collect anonymous, aggregated information about how visitors use our site.
You can control cookies through your browser settings. Disabling cookies may affect some site functionality.
DATA SECURITY
We take reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These safeguards include encryption of data in transit (HTTPS/TLS), access controls limiting employee and contractor access to personal information on a need-to-know basis, secure storage of records and call recordings, and regular review of our security practices. No method of transmission over the internet or electronic storage is 100% secure, but we work to use commercially reasonable means to protect your information.
YOUR RIGHTS AND CHOICES
You have the following rights regarding your personal information:
Access: you may request a copy of the personal information we hold about you.
Update: you may request that we correct inaccurate or outdated information.
Delete: you may request that we delete your personal information, subject to legal and regulatory retention requirements.
Opt out of SMS: reply STOP to any text message at any time.
Opt out of marketing email: use the unsubscribe link in any marketing email.
Opt out of calls: contact us directly to be added to our internal do-not-call list.
To exercise any of these rights, contact us using the information below.
CALL RECORDING AND VERIFICATION
To comply with community solar industry regulations and protect both parties, certain phone calls between you and Rubicon Direct Inc — including third-party verification calls — are recorded. Recordings are retained as part of your enrollment record and may be used for quality assurance, training, and regulatory compliance.
CHILDREN'S PRIVACY
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, please contact us so we can delete it.
CHANGES TO THIS POLICY
Rubicon Direct Inc reserves the right to modify this Privacy Policy at any time. Updates will be posted on this website and take effect upon posting. Your continued use of the website after changes are posted constitutes your acceptance of the revised Policy.
CONTACT US
If you have questions about this Privacy Policy or want to exercise your rights:
Rubicon Direct Inc 1444 N Farnsworth Ave. Suite 100, Aurora, IL 60505 +1 888-915-9720 [email protected]